Lead Protection · How It Works · Broker Model
Zero Lead Selling: Why BrickAcres Connects You to One Broker Only
BrickAcres never sells your contact details. Every enquiry routes to exactly one verified broker via WhatsApp — your number is never stored, never shared, never sold.
What is Lead Selling?
In Indian real estate portals, "lead selling" means your phone number and enquiry details are packaged and sold to multiple brokers the moment you submit a form. This is the primary revenue model of most property portals.
Why BrickAcres Does Not Sell Leads
BrickAcres was built on a different principle: your enquiry belongs to you. When you click WhatsApp on a BrickAcres listing, your message goes directly from your phone to the broker's phone. BrickAcres never sees your number. It is never stored in any database.
How the Zero Lead Theft Model Works
- Buyer clicks WhatsApp button on a listing
- WhatsApp opens with a pre-filled message on the buyer's device
- Message goes directly to the broker's WhatsApp number
- BrickAcres is not in this communication chain at any point
What This Means for Brokers
Brokers on BrickAcres receive leads that no other broker has seen. There is no bidding war. No competing call from a rival agent two minutes earlier. The lead is exclusive by architecture — not by policy.
The Legal Protection Layer
BrickAcres enforces non-circumvention clauses and 24-month lead tagging. Any buyer sourced through the platform is tagged to the originating broker for 24 months — protecting commission even on delayed closures.
Frequently asked questions
How does BrickAcres make money if it doesn't sell leads?+
BrickAcres earns through developer channel partner overrides, volume bonuses, and loan DSA referrals — not by selling buyer data.
Is my WhatsApp number safe on BrickAcres?+
Yes. Your number is never stored or shared. The WhatsApp connection happens entirely on your device.
Written by
BrickAcres Research Desk
Editorial Team, BrickAcres
BrickAcres Research Desk publishes market intelligence, growth corridor analysis, and investment research on Indian residential real estate. Our work focuses on interpreting demand signals, infrastructure-led growth patterns, and buyer behavior to help homebuyers, investors, and brokers make sharper decisions.