Comparison · Portal Alternatives · Direct Property
How BrickAcres is Different from 99acres and MagicBricks
Traditional portals sell your enquiry to multiple brokers. BrickAcres routes you directly to one verified broker on WhatsApp — no lead theft, no spam calls, no portal in between.
The Portal Problem in Indian Real Estate
When you submit an enquiry on 99acres or MagicBricks, your phone number becomes inventory. It gets sold as a "lead" to multiple brokers simultaneously. What follows is days of spam calls from agents who never actually had the property you wanted.
How BrickAcres Works Instead
BrickAcres operates on a direct routing model:
- You find a verified listing
- You click WhatsApp — once
- Your message goes to that one broker directly
- No portal intercepts it. No other broker sees it.
Side-by-Side Comparison
| Feature | 99acres / MagicBricks | BrickAcres |
|---|---|---|
| Your number sold to | Multiple brokers | Nobody |
| Enquiry goes to | Call centre first | Broker directly |
| Spam calls | Common | Zero |
| Broker lead cost | ₹500–5000/lead | ₹0 |
| Listing free | No | Yes (up to 3) |
Why This Matters for Brokers
On traditional portals, brokers pay ₹500–5,000 per lead — for a number that was already sold to four other brokers. On BrickAcres, every WhatsApp lead goes exclusively to the listing broker at zero cost.
Why This Matters for Buyers
You make one enquiry. You talk to one broker. You are not called by five strangers for the next three weeks.
Frequently asked questions
Does BrickAcres compete with 99acres?+
BrickAcres operates on a fundamentally different model. Where 99acres monetizes enquiries by selling them to multiple brokers, BrickAcres routes each buyer directly to one broker at zero cost to either party.
Can brokers list on BrickAcres for free?+
Yes. Up to 3 listings are free. No subscription required to start.
Written by
BrickAcres Research Desk
Editorial Team, BrickAcres
BrickAcres Research Desk publishes market intelligence, growth corridor analysis, and investment research on Indian residential real estate. Our work focuses on interpreting demand signals, infrastructure-led growth patterns, and buyer behavior to help homebuyers, investors, and brokers make sharper decisions.